It’s been a couple of minutes since I last invoked the Plasmatics, so here goes…
Appropos of nothing at all, I remembered an old story that, for the sleeve of what would be their third album, 1982’s largely-ignored Coup D’Etat, the band (or someone…maybe manager and conceptual svengali Rob Swensen) wanted the cover picture taken on a particular New York City street. That street, again, if legend has it, was Charlotte Street in the South Bronx.
The alleged decision to shoot on this particular street stemmed originally from a visit to same five years earlier by then-president Jimmy Carter, which resulted in an infamous photograph of the man standing amidst the proverbial rubble. Three years later, as something of a cheap shot, Carter’s GOP rival Ronald Reagan traveled to the very same spot on Charlotte Street as a means of demonstrating how anemic Carter’s efforts had been, suggesting that only he could make the required difference to turn things around, reducing the plight of the South Bronx to little more than a political football and photo-op.
In response to this, the Plasmatics allegedly showed up on Charlotte Street with a big fuckoff tank, and called their record Coup D’Etat.
Great story, right? Well, here’s the thing -– I could find precious little documentation to back up the original story that the Plasmatics specifically went to Charlotte Street. Sure, study the cover of the album and it certainly looks like it could have been Charlotte Street. I mean, those are burned out buildings appearing behind them, after all, but it’s not like the South Bronx was the only place to find distressed urban decay. Flip the album over….
…and the only tangible information about the photography is that it was handled by a gent named Butch Star. Certain folks have suggested the Butch Star is actually the aforementioned Mr. Swenson, but, y’know, who knows? As a result, the trail to verify the location has gone cold.
Oh, as something of a surreal and depressing coda, the following September after Coup D’Etat was released on a disinterested public, the Plasmatics’ erstwhile touring mates in KISS also traveled to Charlotte Street, selecting it as the location for the laughably ludicrous (naturally) video for “Lick It Up.” One can only imagine the already-beleagured residents of the Charlotte Street neighborhood being somewhat bemused by all this attention.
KISS probably chose Charlotte Street because it looked suitably apocalyptic, not for any political reasons (that was never their scene). The Plasmatics chose Charlotte Street very much on purpose as a vague political statement, but then buried and/or abandoned that statement, inexplicably.
Regardless, while the full story may yet be told in some band biography, I could find zero evidence to verify that Charlotte Street was the location for the cover image Coup D’Etat or the video for “Lick It Up.” Ho hum.
But in my travels around the `net trying to unearth info about the Plasmatics’ shoot, I did come across Robert Christgau’s review of Coup D’Etat for The Village Voice. For those who may not know the name, Robert Christgau is the self-titled “Dean of American Rock Critics.” Some years back, I started reading his book and got suitably turned off by his slavishly masturbatory prose (and this is coming from me). You can read that screed here.
In any case, here’s what Christgau had to say, as documented here:
Plasmatics: Coup D'Etat [Capitol, 1982] Now that they've copped to heavy metal tempos, they could last as long as Judas Priest, although since the HM hordes do demand chops, Wendy O. might be well advised to try singing with her nether lips. Not only can't she carry a tune (ha), she can't even yell. Inspirational Thing She Says Backward on Outgroove: "The brainwashed do not know they are brainwashed." Inspirational Message Scratched on Outgroove: "You were not made for this." D-
Did you catch that?
“She might be well advised trying to try singing with her nether lips”
I mean, seriously, Village Voice, I realize this was still 1982 … but what the actual fuck?
Meanwhile, back on Charlotte Street in the South Bronx, if you go looking to recreate the sleeve of Coup D'Etat with your own big fuckoff tank or try re-enact the priapic preening of Paul Stanley in front of a row of crumbling housing projects, the end results are not going to synch up very well. As documented in this first-person account from 2016, Charlotte Street is now a sleepy bedroom community that now plays host to an unrecognizable plot of suburban-style ranch houses.
ADDENDUM: For better or worse, I’ve always been a strident Plasmatics fan and apologist, defending them at their silliest moments, which were myriad. I first snapped up a copy of the “official” Plasmatics book, “Your Heart in Your Mouth” circa 1983 from a posh bookstore on Fifth Avenue. In later years, I bought a second copy of it (why I did so now escapes me) at a WFUV Record Fair in Chelsea about twenty years ago. As such, I now own two copies of this book which, in certain very silly circles, can fetch an admirable sum. I’d wrongly assumed the book was first published prior to the release of Coup D’Etat, but dug out one copy this morning to verify — and lo and behold, I came across this fleeting invocation of the band’s cover shoot for that album, quasi-confirming the notion that it was indeed the same Charlotte Street address, if the book — a band-sanctioned bit of self-mythologizing promotion — is to be believed.
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