I don’t really know what Sonos is, or at least I think I don’t. I’m pretty sure it’s not for me, though, being as I said just recently, I don’t believe in fuckin’ streaming. Well, I believe in it in as much as that I realize and understand that it’s happening and that people do it, but it is very pointedly not the manner in which I choose to listen to music, thank you very goddamn much. I would deeply resent having to rely on a WiFi connection in order to do so, and I’ve invested too much time, money, effort and unabashed love in the cultivation of the physical format to succumb to the fleeting charms of digital convenience. So, really, fuck Sonos and all who sail on her.
Rant-aside, this post isn’t really about Sonos. There’s a new Sonos outlet, however, opening up in SoHo. I’ve walked by it a few times. The preparatory ad campaign features a “fun,” illustrated characterization of contemporary NYC, filled with New Yorkers of all shapes and sizes going about their day in a sort of Richard Scarry/”Where’s Waldo” kinda way. Not only is this motif all over the SoHo outlet’s windows, but it also appears on billboards around downtown. There’s one at the corner of Lispenard and West Broadway that I’ve been walking by for the past couple of days. Today I paused to take a closer look.
I was struck by the detail from same below. I neglected to note the name of the artist, but this single image pretty much sums up the current, unfortunate character of New York City life. Bug-eyed with a gaping mouth blabbing loudly into a cell phone, she glares angrily into the middle-distance at nothing in particular, her attention entirely consumed by whatever yarn she’s unspooling whilst shoulder-to-shoulder with her fellow New Yorkers. You can almost hear her bark through the illustration. Self-absorbed, loud, entitled and oblivious.
Welcome to New York 2016.
Recent Comments