Spotted the below clip on The Awl today (which is a great, hilarious website you should all be reading) and while the commercial didn’t immediately ring a bell with me, when it launched into that rousing chorus (When You Need It Bad/We’ve Got It Good), my head was suddenly swimming with memories of visiting my grandparents in West Palm Beach and sunburn, chlorine and going to many malls
Also, isn’t there a vaguely apocalyptic feel to this commercial? Something about the sun “toasting” your bones and the menacing look of that blinding orb as it peeks between … are those clouds or the smoke from some demonic funeral pyre? When did Florida become “Gamma World” (a bone thrown to the RPG geeks out there).
In any case, a nice glimpse of vintage, snow-caked NYC awaits therein.
Recent Comments