I've been hearing an awful lot of grousing lately about those Toyota ads featuring "that annoying jingle" with the incessant "Saved By Zero" refrain. First of all, annoying or not, "Saved By Zero" is NOT A GODDAMN JINGLE, but rather a song by the strenuously maligned 80's band, The Fixx from their second album, Reach the Beach. If you want to lambast it, at least do your damn homework first.
Unlike many of their tonsorially-unconventional peers of the era, The Fixx have yet to enjoy any credible reassessment. While their fellow Brits in, say, Gang of Four and Echo & the Bunnymen continue to bask in the hip cache of their former glories, The Fixx were simply never cool. They are doomed to wear the undeserved albatross of "one-hit-wonderdom" around their necks thanks to the infectious "One Thing Leads to Another" (their "Whip It," if you will). While they remain active, the band is now sentenced (alongside outfits like Wang Chung and A Flock of Seagulls) to reside squarely in the "(who really cares) where are they now?" file. Is it any wonder they approved usage of their song for this ad?
Personally speaking, as squarely po-faced as they were, I always liked the Fixx. Guitarist Jamie West-Oram's crisp, taut guitar lines were arguably no less inventive than, say, The Edge's, and they certainly managed a few choice singles. I remember seeing them at the Felt Forum on the Phantoms tour (with General Public opening and Martha Quinn and Pee Wee Herman acting as MC's – how's that for the ultimate 80's event?) They may have been chinless, chilly and humorless, but give the damn Fixx their due.
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