I suppose it's technically a "cute" ad, but why oh why must the parasites of Madison Avenue feed on that which some of us still hold sacred? Mastercard is now pushing a commercial that features three grade school tots grooving to "Give Up The Funk (Tear the Roof Off)" from Parliament's watershed opus from 1976, Mothership Connection (and, really, if you don't own this album, you live a life dimmed by a paucity of excellence). Somewhat ironically, I first heard this album when I was probably the same age as the twerps in the commercial, courtesy of my then-cooler older sister. It's no big deal, and there are myriad other examples of music-appropriation in advertising that are far more heinous -- let alone legitimate injustices in the world more worthy of getting upset about -- but can't we just please leave the funk alone?
See the clip here.
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