I cannot say I’ve ever knowingly watched NYCTV, let alone been aware of its existence. But I’ve been spotting this new ad campaign of theirs in the subways, of late, and am both compelled and repulsed by it. On the surface, I think the concept -– “Why I Love New York In 25 Words” -– is kind of a fun, novel little exercise. It’s their execution that has depressed me.
Polling a variety of celebrities and public figures -– like, say, one Bridget Moynahan below -– the answers they’ve fielded to their little challenge have been, to my mind at least, somewhat dispiriting. I mean the notion of citing “Sex and The City” as a fundamental reason why you love New York City upsets me more than I can put into words. But, to be fair, if I’m not mistaken, Miss Moynahan was in fucking “Sex and The City,” so that contextual qualifier makes it slightly more forgivable, I suppose. Still, … hurrumph. Also, who would honestly still cite the High Line? I wonder when the last time was that she tried to walk down it.
Anyway, judgmental vitriol aside, I thought it might be fun to take a crack at this little challenge myself, given my deep well of adoration for my home town. Whilst strolling to work one morning this week, I started tallying up suitable citations to include. In typical fashion, however, I started over-thinking it, wondering if I should cut my unwieldy list in half, given the fact that so many of the words I’d chosen represent aspects of New York City that no longer exist. Then, I thought, should I make two lists, one for stuff I love and one for stuff I miss?
No. I decided to jettison the words that represent things that have vanished -– The Ritz, Rocks In Your Head, Danceteria, CBGB, SoHoZat, NoHo Star and the Cedar Tavern, to name but a small few –- and stick with what’s still current. I’m keeping the names of bands, as even if those bands no longer exist, the music lives on.
Here is why I happen to love New York in 25 words. What are yours?
Lower East Side
Cop Shoot Cop